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Why exhibit?

With pressure on your budgets and the demand for greater ROI, MICE West Africa offers a cost-effective solution for you to showcase your products, generate international sales leads, develop relationships and gain valuable exposure to the industry. Our main focus is in bringing key buyers and new business opportunities to you to keep you ahead of the competition.

What are the key benefits of exhibiting?

  1. Generate more business
  2. Gain valuable sales leads through mutually matched pre-scheduled appointments with highly qualified Hosted Buyers. Our Hosted Buyer Programme provides a unique opportunity for you to connect with more decision makers from the meetings industry.
  3. Receive maximum exposure

More professionals from across the globe, countries represented and global leading brands showcased, MICE West Africa is the best place to reach a global audience, raise your company profile and establish yourself as a key player in the industry.

Meet top level buyers

At the heart of MICE West Africa success is the Hosted Buyer program which guarentees the presence relevant industry professionals on the showfloor. These buyers have proven business to place and budget to spend; enabling our exhibitors to win and secure business.

PR & marketing support

Keen on finding out how you can secure more exposure through our media contacts? Our dedicated PR team are on hand to assist with exhibitors who would like to share any news and stories. We also offer tailored and affordable solutions that will suit your exact needs and help you achieve your marketing objectives.

Networking events

Participate in more events and networking opportunities across 3 days and attend invite only networking events. We offer plenty of opportunities for those all-important face-to-face meetings so that you can learn from industry leaders, senior decision makers and influencers at one of our many events.

Knowledge sessions

Select from a comprehensive programme of knowledge sessions covering valuable industry insights and the latest trends in meetings and events. Learn from experts, share best practice, keep up-to-date with the latest developments and enhance your professional skills whilst building your network.

Who will you meet?

  1. Hosted Buyers
    Hosted Buyers are pre-qualified to ensure you connect with the industry’s finest. They represent a range of sectors including:
  2. Business travel management companies/ corporate organisations
  3. Destination management companies
  4. Event management companies
  5. Incentive agencies
  6. Not for profit and government organisations
  7. International associations & societies
  8. Professional conference organisers
  9. Live events & experiential agencies.
  10. Venue finding agencies.

Exhibitors at the event cover a diverse range of organizations including:
Airlines & cruise line

  1. Attractions & entertainment
  2. Conferences & meeting venues
  3. Event support services
  4. Hotels, resorts & spas
  5. Incentive destinations
  6. Technology providers
  7. National tourist organisations
  8. Travel Management Companies
  9. Convention & Visitor
  10. Bureaux

Need more information?

Would you like to have more information about the show? Get in touch with our dedicated sales team who are on hand to answer any questions you may have about exhibiting at our show.

Sales Team
T: +233 (0)302946274

Ready to secure your place?

Have you got all the information you need about exhibiting at the event? If you are ready to take the next step, then submit a stand enquiry form and one of our international sales team members will be in touch with you soon.

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